As part of the Blackworks Dimension launch, we have activated a special street marketing campaign in Madrid through an interactive experience that connects the physical world with the digital universe of the festival.

We have installed 11 special MUPIs (advertising displays) across different areas and districts of Madrid. These MUPIs are part of an exclusive urban scavenger hunt, and each one contains a unlockable reward.

What does the experience involve?

We will not reveal the locations of the portals. Participants will have to investigate, explore the city, and locate them on their own.

Once you find one of the special MUPIs, you must:

1. Scan the QR code displayed on the MUPI.
2. The QR will take you to an exclusive portal.
3. On that page, you will need to answer a question related to the Blackworks Dimension universe.
4. If you answer correctly, you will unlock a “dimension” and enter the draw for a Blackworks Weekend Festival pass.

* Winners will be contacted via email / SMS.

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To participate in the special contest, you must take a selfie next to each of the dimensional portals. Once you have all the photos, upload them to your Instagram as a carousel post and tag @blackworksclub in the publication.

The first three participants who correctly complete these steps will win a Gold Pass, granting them access to all Blackworks events throughout 2026.